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Personal VI(0/0)

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Inside out
A visual identity for my own brand EG

丁浩龙Dragon

Pe-BA Visual Communication

Brand 品牌 在这个研究系列中,我探索了品牌标示所具含的意义以及所涉及的影晌。英国卫报的经典的排版启发了我很多,通过对两个品牌的结合也同时让我加深了对这两个品牌的认知。移步观景的观览顺序是我这份报纸想给大家带来的惊喜。品牌艺术家赋予每一个产品的灵魂理念,是每个品牌独一无二的身份标示。大众对于身份标示的接受程度和传播涉及,是支撑品牌的重要因素。

Brand
In this series of studies, I have explored the meaning and impact of brand identity. The Guardian's classic layout inspired me a lot, and the combination of two brands also allowed me to understand these two brands much deeper. The sequence of viewing shops is the surprise that I want to bring you. The artist gives every product the soul concept, which is the unique identity of each brand. However, acceptability of the public and dissemination of the identity are the important factors to support the brand.

Personal VI 品牌的研究认识,成为了我开创个人品牌的启发灵感和基础素养。作为一个轻食品牌,希望能给消 费者留下一个安逸的品牌形象,于是在对于品牌的LOGO设计上,ROSE QUARTZ和SERENITY是 经过筛选后所确定下来的颜色。小时候对于拧攘的昧觉体验,成为了一个多年的口昧爱好。自然是 TOOCH所追求的唯一目标,周身的系列产品也愿传播轻量环保的理念。

Personal VI
The study of brand becomes the inspiration and the basic literacy for me to create a personal brand. As for a light-food brand, I hope to give consumers a comfortable brand image. During the stage of the designing of the brand logo, quartz rose and serenity are two identified colors after comparing. After having lemons when I was a child, they have become my favourites for many years. Nature is the only goal of the pursuit of TOOCH, all series products also spread light environmental protection concept.
 

 

  • Decay of Space 时空衰变 201

    ZHANG Hangyuan张航媛 I try to convey the similarity between mold and social outcasts, such as drug addicts. The first reaction people tend to have to mold is to try to get rid of it, so when people see my work at first they might feel uncomfortable and want ...

    Jewellery
  • Motherhood母爱

    Han Yifei 韩逸飞 I wish my work could be understood and appreciated by others, and to evoke empathy in some cases. ...

    Jewellery
  • Shanghai 城市-上海 2011

    Shanghai is a city full of immigrants and expatriates from all over the world.In this crowded city I have found many contradictions in between wealth and poverty, old and new, tradition and modern, etc. ...

    Visual Communication
  • Unconsciously & Mr. Happy

    董褘霖:对我来说,首饰可以是一个传递快乐的途径,我享受创造与制作它的过程。由这个信念而起,我制作了23个微型胸针让佩戴者会心一笑。...

    Jewellery
  • Fantasy Memory 幻想的记忆

    XU Wenting 徐雯婷 Every human being has fantasies. The fantasies from when one is little vary and change over time when one becomes an adult. If those fantasies do not find a way to enter reality, they transform into memories or keep developing in different ...

    Jewellery
  • Xystas 2014

    Sedna 张知音 Jewellery brand, Xystas, focuses on specific customer groups, and uses independent design and precious metals as its core competence. We advocate nature and carefree lifestyles. ...

    Jewellery
  • I Change, Therefore I Am 我变故

    WANG Yifei 王怡斐 For the project ‘I change, therefore I am’, I was looking for something that would actually change. The main inspiration for my thinking came from the human body, which is continuously changing, almost every second. ...

    Jewellery
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    王东昊把一个房间放满了中国的政治标语。人们对这个空间给出了各种各样的答案。 但是对我而言,这些标语代表了“体制”,并时刻被它们包围。我们总有一种幻想,觉得高墙之外就会有自由。...

    Fine Art
  • Ink 墨 2012

    XU Honglu许红璐 My work comes from my interest in ink and water. I am inspired by traditional Chinese ink paintings because they are free and flowing in style. As well as ink my work is also influenced by Chinese pottery....

    Jewellery
  • Cat House

    MengLing王梦玲interior design decides the quality of people’s lives and the productivity of their work by the way of space arrangement. My works focus on the interaction between inhabitants and their living environment....

    Interior Design
  • Wounds of Lament 殇•殁

    Elle 邵陈佳婧 My work is about animal protection. Many people support, purchase and even worship animal products for their own vanity and personal interests, not knowing how much the animals have suffered through the process....

    Jewellery
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    Joyce 阮圆 Seven deadly sins represent corrupted emotions that grow from the heart, and I choose to use fractals and the human body to depict the abstract concepts of the seven sins....

    Jewellery
  • Fold 折·哲 2014

    Coco 陈盼盼 My design inspiration comes from the art of origami – paper folding. In search of a new way to create DIY products, I alter people’s understanding of traditional mass production, and replace it with an intimate hands-on experience....

    Product Design
  • Straw 草物 2012

    LAO Zheng 劳铮 What drives my creativity is my fascination with different materials. I am particularly interested in finding eco materials and recyclable materials. I believe that there are enough materials in the world to design things with and we do not ...

    Product Design
  • Mold 霉 2012

    BAO Yangyi 鲍杨艺 I explore these natural forms by experimenting with different materials such as balloons, nail varnish and glass. I use glass to emulate laboratory equipment such as Petri dishes as they are originally used to cultivate bacteria and fungi....

    Jewellery
  • My Name-Xu 我的名字-旭 201

    HE Xurui 何旭蕊 This project is a design for my name. The first word of my name is "xu" that means the rising of the sun. I want to record the dawn so that I took a series of pictures of the sunrise as my material. After that, I made another material which i...

    Visual Communication
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    portfolioArchitectural design
  • Weird Creatures

    Caroline田梦菁every tiny little thing can be a good resource for contemporary jewellery design. The concepts of my works come from life and serves for life, which also might become part of the audience’s body one day....

    Jewellery
  • Fusion

    Cora 程纯My jewellery work is about the changing process of people’s emotion such as, from strangers to friends, from lovers to domestic affection. ...

    Jewellery
  • Bye doubt 怀疑再见 2013

    Xie Yi谢意 I am making an iPhone app for ‘OCD’ sufferers. The app is for people with compulsive behaviors such as repeating and checking. I hope that my app will reduce these behaviors and the anxiety that they induce....

    Visual Communication
  • Variation 变幻 2014

    Fiona 郭晓枫 I have always been fascinated by nature’s abstract existence, as large as the universe to miniscule scale as microorganisms. Based on true stories and events that happened around me, I created the jewellery collection ‘Variation’ that features c...

    Jewellery
  • Yellow River 黄河 2011

    The piece ‘Yellow River’ is inspired by the Yellow River, which flows through my home-town Xuchang. Xuchang is a very old city and is full of old typical Chinese houses with tile-rooftops. ...

    Jewellery
  • Praying偈

    Pan Pan 潘盼I tried to create jewellery as a story or a poem. I traveled alone around China for 10 months to experience the essences of Chinese traditional culture such as architecture, crafts, and music, and finally realized that through traveling...

    Jewellery
  • Distance 距离

    Fang Hui 方卉 The inspiration of my work comes from my own experience. I infused my real feelings, stories, and emotions through different forms and materials in my jewellery, and wish to communicate them to viewers and wearers. ...

    Jewellery
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    高雪婷将荧光剂和树脂的混合物刷在亚克力表层,能使亚克力发出夜光。这次美中不足的是上色环节。倘若以后还有机会,我会尝试更多的上色方法并提升整个概念。...

    Jewellery
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    Jewelleryportfolio
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    Feng Yuchun 冯宇纯 ‘Body cultivation’ is an important concept in both philosophy and Chinese medicine. It promotes the balance of yin and yang through carefully planned diets, enhances not only the health of our inner body, but also glorifies our ...

    Jewellery
  • Mouth and Nose 口和鼻 2013

    Xu Runping徐润平 There are different ways bacteria and illness can be transmitted, I chose to use food and mouth, pollen and nose to show how closely our body is exposed to them in everyday life....

    Jewellery
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    XING Yiyin 邢译尹 I designed the packaging for the work of jewellery designer Zhang Qian. Her work is about her childhood memories of blowing bubbles....

    Visual Communication
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    张颖雪的第一个项目是关于潮流界《跨界合作的商业模式研究》,将‘LV与Supreme’的跨界合作作为楔子,提出跨界合作的高话题度和普遍性。...

    Design Management
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    Chen Junhui 陈俊卉A piece of jewellery that manifests hope and desire, can also provide a getaway, an escape into your dreams. Jewellery is full of stories, fables, secrets and imagination....

    Jewellery