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上海野生动物园的视觉系统(0/0)

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李沅煊

视觉传达

My design started with my observation and reflection about social issues. Rule consciousness is a hot issue because of the accidents happened in wild zoos in recent years in China. My target place needs to improve its visual identity; Shanghai Wild Zoo is one of the popular tourist destinations in the city. The point of penetration is a common rule in wild zoo -- "No feeding", which is an easily overlooked rule but the people who breaks it really unknowingly harm the animals.

我的设计作品始于我对于社会热点的观察和思考。由于近年来发生在野生动物园的几起事故,规则意识成了社会热议的话题。我设计的对象是上海野生动物园是上海的一处热门景点,同时也有必要更进一步的视觉传达设计。我所选择的切入点是野生动物园的一条常见规则——禁止喂食,这条规则容易被忽视,但是人们常常在无意间因为违反这项规则而对动物造成伤害。

In my opinion, best works always based on the fully understand of the target. Before starting this project, I paid plenty of time observing in the zoo. The field trip was time consuming but it is worthy, because there are always amount of details which are unexpected but also related to the final effect. More deeply understand about the real demand more efficient the working process would be.

在我看来,优秀的作品往往建立在对于设计对象的充分认知上。在开始设计之前,我在动物园里花了大量的时间观察。实地考察是一项很花时间的工作但是这值得我花那么多的时间,因为很多没有被注意到的细节往往会影响的最终的设计效果。对于真正的需求了解的越深入,行动起来就越有效率。

The final work presented as visual system of Shanghai Wild Zoo including guideposts, signs and tickets. After the whole year studying in AIVA I got a new idea that the most important for a design is useful – it can solve the real problem. And that is the final goal of my design journey.

我最终的设计以上海野生动物园的视觉系统来呈现,包括了指示牌,警告标示和门票。 经过了在AIVA一年的学习,我重新认识到,对于一件设计作品来说最重要的是它的作用——能否解决实际问题。这也是我今后设计生涯的目标。

 
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