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保健产品在中国市场的品牌与产品开发策略研究
面对金钱

 

吴泓铮

 

当代首饰不仅仅是一种单纯的装饰物,或财富和身份的象征,它更成为了现代人的一种标签,显示佩戴者甚至是艺术家的个人偏好、风格和个性。

于我而言,我更喜欢将首饰做的具有趣味性,这样在发挥它们美学价值的同时还可以供佩戴者把玩,从而延长了每件首饰可佩带的寿命。同样的,我本人也相当偏好具有多种功能、可玩性高的物品,因此在我的作品中时常会体现出这个特点。例如,在我第一个系列作品《机械迷城》中,我将三件首饰全部做成了可动的小型装置,我的灵感是来源于工业风的机械装置,可玩性极高。而此次,在我的系列作品《三体》中,这一理念也再次得到了体现。我的灵感来源于《三体》这部科幻系列小说,其中的两件作品都有可以和佩戴者互动的部分。我相信喜欢我作品的观众,一定也拥有一个有趣的灵魂以及一颗拒绝枯燥乏味的心。

 

Contemporary jewellery is not only a kinds of decoration our body or the symbol of the wealth, but the sign of human beings, which will show the personality and personal style with artists and wearers.

For my view, I prefer to create something become more interesting so that they could show their value of the aesthetics and the function of playable,which could extend the life of every piece of my works. I love the crafts with the more functions and high playability, as a result,my design al-ways show those features. For example, my first project named ‘MACHINARIUM ‘is all the instal-lations. My inspiration is come from the machine of the style of industry, so it has the high playa-bility. This time, my style is being reshow by my new project named ‘THE THREE-BODY’, which also has two pieces of jeweler could have interaction with wearers. My inspiration is from a sci-fi novel named THE THREE-BODY PROBLEM.I strongly believed that people who like my works must have an colorful soul and the heart without validness. 

 
  • Memento 述 2014

    Betty 曲晓帆 The inspiration of my work is often associated with my own experiences and observations. And I hope that I can share this kind of feeling with public. ...

    Jewellery
  • Inside out

    Mia李刘泓 In my opinion, jewellery is a wearable sculpture, so up to now I emphasize on structure and wearability about all the works....

    Jewellery
  • Food waste 食物浪费 2014

    Amber 盛怡 My work is about food waste. Most people around me always waste food and I regret to see so much food being thrown away. I created a stop-motion animation targeting college students aged 18 to 24 years old, in order to campaign against food wast...

    Visual Communication
  • Indigo蓝染

    Yang Guang 杨光,I have researched the traditional craft of ‘indigo’, which is still being practiced in small areas. After experiencing different methods of indigo, I have come to realize its appeal and attraction, and produced interesting indigo p...

    Fashion
  • Relaxation

    Eva郭怡 Relaxation collection gives the wearers sense of relaxation. She used wood as primary material, which was influenced by traditional Chinese medicine tool and theory, such as cupping...

    Jewellery
  • HIDE

    Becca高佳琪to obtain a new visual effect, I decided to use three-dimensional way to present two-dimensional patterns. This time, I made the picture book for 2-4-year old children. ...

    Visual Communication
  • Disney Cookies 迪斯尼甜点 2010

    LIN Wensu 林文粟 These are cookies made by the Disney Company, Each of them have Disney’s logo on the back, When one thinks of the land Disney claims on the countryside of Shanghai, perhaps this is a reason to explain Disney’s big appetite....

    Fine Art
  • Eyes Under the Sea 深海之瞳 2013

    Cheng Shenglin成圣临 I make jewellery inspired by both sea animals and human body. Through my work I wish to show the interdependent relationship between sea and human beings, and my yearning of returning to the source of life....

    Jewellery
  • Departure and Beyond 启程以后2013

    Li Bojun李伯钧 I experimented with packthread to discover various forms, colors and shapes that resembles emotions, relationships and memories associated with traveling....

    Jewellery
  • City!City? 城市 2012

    CHEN Siyu 陈思宇 In my work I want to express the rapid development of society. Urban construction is developing faster and faster and as a consequence, people in the cities appear to be losing themselves....

    Moving Image
  • Mirror, Mirror on the Wall 墙上的魔镜 2010

    CHEN Junyi 陈骏一 I am working with the imagery of fireworks and mirrors in my piece. By doing so, I try to express that although there are a lot of things going on in a person’s life, it is still important to remember who one is. ...

    Jewellery
  • 机械迷城

    吴泓铮将三件首饰全部做成了可动的小型装置,我的灵感是来源于工业风的机械装置,可玩性极高。...

    Jewellery
  • Sound Wave

    张雅芸:我不愿意固定作品类型,它应该是纯粹地、真实地表达我当下的兴趣、情感和观点。...

    Jewellery
  • Tension躁动

    Chloe 陈舒雯 From my point of view, jewellery is not only a decoration which can represent personality. My jewellery collection expresses the special relationship about our body and even inside....

    Jewellery
  • 保健产品在中国市场的品牌与产品开发策略研究

    吴懿研究目的是帮助一家跨国保健品公司寻找中国市场的切入点。基于中国市场不欢迎保健品的现状;以及消费者日渐关注生活质量和身体健康的市场需求,我将寻找一条适合这家保健品公司的生存之路。...

    Design Management
  • Puzzle 拼图 2013

    Guan Jie关杰 I create jewellery and objects that resemble my childhood memory: playing with marbles, jigsaw puzzles, drawing and painting, and my obsession with robots. ...

    Jewellery
  • 《Surreal but Real》《Satellite Collection》

    平面设计是通过不同的视觉元素来表达设计者的想法和计划。在AIVA的学习过程中我做了四个不同的项目,分别关于书的设计、排版和拼贴。...

    Graphic design
  • Waste Sorting Q&A 垃圾分类Q&A 2010

    GAN Tiantian 甘田田 Waste Sorting Q&A is a small book of propaganda on the waste classification. The original idea of it is use the story form.Science knowledge will be reflected in the story....

    Visual Communication
  • Bless on the street corner 街角的祝福 2014

    Leaky 陈力祺 “One could have many pets in a lifetime, but a pet may only have one owner.” Through my video I wish to bring public attention and awareness to the issues of stray animals, in order to initiate discussion, movement and action on how to protect t...

    Visual Communication
  • Distance 距离

    Fang Hui 方卉 The inspiration of my work comes from my own experience. I infused my real feelings, stories, and emotions through different forms and materials in my jewellery, and wish to communicate them to viewers and wearers. ...

    Jewellery
  • 0910 Shanghai Bus 0910上海巴士 2010

    ZHOU Jiaqi 周家琦 Along with the development of Shanghai metro networks, bus networks will be changed subsequently. Short distant metro linking lines will probably be the trend of Shanghai bus lines in the future. 0910 is designed for this trend....

    Product Design
  • Growth 成长

    Di Shiqi 狄诗琦 I think static and unchangeable objects are unexciting. People often ask me why I am inspired by toys to make jewellery pieces? I wish my jewellery could be playful and enjoyable as children’s toys....

    Jewellery
  • Shanghai Series 上海系列 2011

    In my opinion, there are too many high-rise buildings in Shanghai. Sometimes, I get the impression that the number of skyscrapers has exceeded the level of public tolerance. In some cases, those buildings can be a real threat to city living, since they ca...

    Visual Communication
  • Reincarnation 他生 2013

    Yang Ziyi杨子易Reincarnation is a series of work exploring the relationship among the maker, wearer, viewer and jewellery. The maker creates; the wearer infuses memory and emotions...

    Jewellery
  • The dreams of my memory 别梦依稀 2014

    Isebella 夏星鹭 I’m a storyteller. Through my work, I want to tell what I saw and what I felt. My work is about my childhood memories, and things that have been lost in the past: a tree in the courtyard, window patterns, scented flowers, drying racks. ...

    Jewellery
  • 上海野生动物园的视觉系统

    经过了在AIVA一年的学习,李沅煊重新认识到,对于一件设计作品来说最重要的是它的作用——能否解决实际问题。这也是李沅煊今后设计生涯的目标。...

    Visual Communication
  • 余雨薇珠宝设计作品集

    2014年7月,雨薇同学来到了AIVA准备她的首饰设计作品集,通过3个月的学习她不仅掌握熟悉了大部分的金工技术,并将她的设计和想法通过实践打造成一件件成品,而且最终她的作品集成功获得了4所学校的offer。...

    Jewelleryportfolio
  • Weird Creatures

    Caroline田梦菁every tiny little thing can be a good resource for contemporary jewellery design. The concepts of my works come from life and serves for life, which also might become part of the audience’s body one day....

    Jewellery
  • 宋之然平面设计作品集

    封面是她给自己的自画像。18岁的她前不久收到了来自帕森斯、芝加哥艺术学院、纽约视觉艺术学院、加州艺术学院、马里兰艺术学院五所院校的offer,以申请大满贯圆满结束她的申请季,即将去远方开始她充满可能性的人生。...

    portfolioGraphic design
  • Cat House

    MengLing王梦玲interior design decides the quality of people’s lives and the productivity of their work by the way of space arrangement. My works focus on the interaction between inhabitants and their living environment....

    Interior Design
  • Be with you 伴 Covertures 护 2014

    Penny 彭昱冰 I am inspired by the unique characteristics and aesthetics of sea anemone, and often imagine the mysterious and tranquil lives under the sea. I create my jewellery collection with shapes and colours that resembles the enchanted beings...

    Jewellery
  • Motherhood母爱

    Han Yifei 韩逸飞 I wish my work could be understood and appreciated by others, and to evoke empathy in some cases. ...

    Jewellery