Firstly, in my specialized courses, I researched two major themes, one was candy colour and the other was fast fashion. Fortunately, I have known more about them through research. What's more, personally speaking, I have made great progress in the production of presentations and the presentation typesetting. As a result, I have the ability to show great self-confidence on stage to make a deep impression on others.
Secondly, the same purpose of these projects is to understand what kind of products consumers prefer, so as to understand consumers and predict the next trend. Through learning and understanding, I believe that the fashion industry should pay more attention to consumer behavior, consumer aesthetics, consumer trends, consumer lifestyle and crowd segmentation. Consider fashion attributes, aesthetic standards, and whether or not they will be popular in this day and age. My first project was a survey on the candy colour. At the beginning, I determined its popularity time, and then I began to conduct a large number of data survey, from colour deployment to handicraft to fabric colour difference, and made various analysis. Career analysis is carried out to predict what colour will be used by different consumers. In addition, regional consumer analysis and crowd consumer analysis are also carried out to predict the next trend. For the second project I did a lot of consumer analysis as well. In conclusion, I found its pricing, style and corresponding audience groups to summarize the rules, so as to understand their commonality and consumer preferences.
Finally, on the presentation of rendering, I can make clear point, the content is clear, eye-catching and focused. Meanwhile, what the customers really want to see is fully grasped by me.
Crystal 黄馨瑶 This series used X-ray film and resin as materials. The metal frame represents a seemingly perfect body when viewed from the outside; and the X-ray film represents the inside condition of the body and people could see the internal organs....Jewellery
LIN Weiwei 林薇薇Inspired by the disasters in Japan this year, I combined the legend of the Little Mermaid with the results of nuclear radiation. I think that maybe in the real world, mermaids are just fishes, being mutated by radiation. ...Visual Communication
Li Bojun李伯钧 I experimented with packthread to discover various forms, colors and shapes that resembles emotions, relationships and memories associated with traveling....Jewellery
HE Xu Rui 何旭蕊 I think August in Shanghai is really hot. When I see the shining sun, the colour red occurs to me. So, I printed a red coloured calender on a red t-shirt....Visual Communication
Zheng Zhiyin 郑智引：我认为我已经可以用视觉的形式去传递我的理念并通过这种形式让观者节省掉阅读的时间，从而更高效的获取资讯。...Visual Communication
XING Yiyin 邢译尹 I designed the packaging for the work of jewellery designer Zhang Qian. Her work is about her childhood memories of blowing bubbles....Visual Communication
Qiu Shiwei 裘世玮：我的主要研究核心是“新的奢侈品牌开发，定制珠宝服务”。调研的整个研究过程基于我对奢侈品和珠宝行业的理解，以及基于大量的基础研究数据，问卷和访谈数据。...
Charlotte 陈雪飞 The concept of my work is camouflage. I was keen on searching the traces of animals and insects that can make themselves invisible in certain circumstances such as on leaves, in trees and under water, in order to hide from their natural pred...Jewellery
Yang Ziyi杨子易Reincarnation is a series of work exploring the relationship among the maker, wearer, viewer and jewellery. The maker creates; the wearer infuses memory and emotions...Jewellery
CHEN Siyu 陈思宇 In my work I want to express the rapid development of society. Urban construction is developing faster and faster and as a consequence, people in the cities appear to be losing themselves....Moving Image
Xu LuoJun许罗君 My desire to investigate the boundaries between repulsion and attraction has led me to use woven textiles mending broken daily objects, and provide them with strong new life. Thus the series is entitled “Mend the Gap.”...Jewellery
Han Yifei 韩逸飞 I wish my work could be understood and appreciated by others, and to evoke empathy in some cases. ...Jewellery
Yang Shuyi 杨舒贻：我的研究方向主要是研究有关于关于珠宝的设计师品牌的现状以及它的发展前景。成功的经营一个品牌需要近90％的商业头脑，然而只需要10％的好审美。...
Isebella 夏星鹭 I’m a storyteller. Through my work, I want to tell what I saw and what I felt. My work is about my childhood memories, and things that have been lost in the past: a tree in the courtyard, window patterns, scented flowers, drying racks. ...Jewellery
Eva郭怡 Relaxation collection gives the wearers sense of relaxation. She used wood as primary material, which was influenced by traditional Chinese medicine tool and theory, such as cupping...Jewellery
CHEN Junyi 陈骏一 I am working with the imagery of fireworks and mirrors in my piece. By doing so, I try to express that although there are a lot of things going on in a person’s life, it is still important to remember who one is. ...Jewellery
Wang Zhecong 王哲聪My inspiration mainly comes from nature: astrological orders, botanical growing patterns, rock erosions and so on. These natural phenomena bring me an alternative point of view to the world around us, and I realized how amazingly d...Jewellery
LIN Wensu 林文粟The first word of my last name is “wen”, My father gave me this name because he hoped I would turn into an intelligent person to solve my own problem in life. ...Fine Art
Fiona 郭晓枫 I have always been fascinated by nature’s abstract existence, as large as the universe to miniscule scale as microorganisms. Based on true stories and events that happened around me, I created the jewellery collection ‘Variation’ that features c...Jewellery
Chloe 陈舒雯 From my point of view, jewellery is not only a decoration which can represent personality. My jewellery collection expresses the special relationship about our body and even inside....Jewellery
Celia 张羽 Exchange of emotions is the most important form of interaction between people. Whether at work, in school or in everyday life, you communicate your emotions with others through language, tone of voice, your eyes and even hand gestures. ...Jewellery
Penny 彭昱冰 I am inspired by the unique characteristics and aesthetics of sea anemone, and often imagine the mysterious and tranquil lives under the sea. I create my jewellery collection with shapes and colours that resembles the enchanted beings...Jewellery
ZHOU Jiaqi 周家琦 Along with the development of Shanghai metro networks, bus networks will be changed subsequently. Short distant metro linking lines will probably be the trend of Shanghai bus lines in the future. 0910 is designed for this trend....Product Design
Zhu Tailong 朱泰龙 A single note isn’t interesting, but after creating and forming into chords and melodies, it becomes music. Similarly, one piece of metal may not be appealing nor beautiful, but after manipulation and combining several pieces toge...Jewellery
Cheng Shenglin成圣临 I make jewellery inspired by both sea animals and human body. Through my work I wish to show the interdependent relationship between sea and human beings, and my yearning of returning to the source of life....Jewellery
Zhan Xiaoxian 詹筱娴：首饰是一种自我的内心表达。我认为感觉本身是很难形容的，但首饰能够让你的感觉变的真实。...Jewellery