The <How do Chinese jewellery brands respond to Chinese fad> is my recent study.
‘The Chinese fad’, which refers to the most popular trend of the Chinese mainland. In recent years, with the development of the Chinese economy and the rise of traditional culture, the revival of Chinese fad has continued to heat up, and it is widely used in the fast-moving consumer industry, that is, food and beverage, clothing and beauty. For Chinese jewellery brands, how to better integrate into the market of Chinese fad is a very effective direction to try. However, at this stage, the national tide market of Chinese jewellery brands has not yet stabilized, and then it has also ushered in some problems that need to be solved，“low quality”，” copy tradition simply”, ” The exposure is not enough, the popularity is easy to disappear”. So how to improve these problems is the main research direction of this topic.
This report will conduct research through second-hand data research and consumer surveys and make a few suggestions:
1. Use KOC to enhance brand recognition among consumers.
2. Chinese jewellery brands need to work hard to make some high-end lines product.
3. Increase brand exposure through KOL.
Joanna 毛斯琪My work is about old memories. Duolun Road is a historical road located in Shanghai, and provided me with many inspirations. I combined copper pieces and old books to make my work and brought people back to the good old days....Jewellery
Xu Runping徐润平 There are different ways bacteria and illness can be transmitted, I chose to use food and mouth, pollen and nose to show how closely our body is exposed to them in everyday life....Jewellery
Wang Yidan 王奕丹：首饰是我感受世界的一种方式。当你身处极富张力的自然界中，有许多非常规的存在形态，而我喜欢从生物的视角出发捕捉这些自然形态的独特之处。...Jewellery
Hong Yu洪雨 The inspiration of my work came from the incident of breaking the teapot which I treasured for the past 10 years. I want to capture the fear for unknown future misfortunes...Jewellery
Liu Xinxuan 刘心璇Three spaces were created under the concept of ‘slow’. They presented the motion of slowing down as well as the physical form of time. I used these principles to design my studio as the concept coincides with the way I work. ...Architecture
David 丁栋 My work is about memories. I tried to reveal the relationship between memories, people and places through music and piano keys from my childhood, the repetitive motion of time, and the peeling fragments from walls on Wukang Road....Jewellery
HE Xurui 何旭蕊 This project is a design for my name. The first word of my name is "xu" that means the rising of the sun. I want to record the dawn so that I took a series of pictures of the sunrise as my material. After that, I made another material which i...Visual Communication
Leaky 陈力祺 “One could have many pets in a lifetime, but a pet may only have one owner.” Through my video I wish to bring public attention and awareness to the issues of stray animals, in order to initiate discussion, movement and action on how to protect t...Visual Communication
Hans 朱昊 The concept of my work is wings. Wings can take us to a higher place, transform us, and make our dreams come true. I researched into wings of mystical creatures and butterflies, and wish my pieces may bring people imagination and fantasies, taking...Jewellery
创作视觉语言的交流的过程点燃了我的兴趣。埃德加 德加曾说过：“艺术不是你所看到的东西，而是你想让别人看的事物。“我非常愿意投身与视觉传达专业的学习与探索，创造一个不一样的...Graphic design
HUANG Jianing 黄嘉宁 The ‘Tough’ series is based on the idea of different people having different personalities. For me, one important characteristic in the personality of a human being is the display of strength....Jewellery
Zheng Zhiyin 郑智引：我认为我已经可以用视觉的形式去传递我的理念并通过这种形式让观者节省掉阅读的时间，从而更高效的获取资讯。...Visual Communication
我做了市场调查、消费者和从业者的访问，想去了解：他们怎么看待现在的翡翠市场？怎么看待产品的设计和价值？从业者的悲观和消费者的热情产生了矛盾。...luxury jewellery management
YANG Ziyi 杨子易 My work is inspired by parasites and the way they attach to their host. The creatures that I create are constantly in search for a new host to survive. ...Jewellery
In my opinion, there are too many high-rise buildings in Shanghai. Sometimes, I get the impression that the number of skyscrapers has exceeded the level of public tolerance. In some cases, those buildings can be a real threat to city living, since they ca...Visual Communication
MengLing王梦玲interior design decides the quality of people’s lives and the productivity of their work by the way of space arrangement. My works focus on the interaction between inhabitants and their living environment....Interior Design
Isebella 夏星鹭 I’m a storyteller. Through my work, I want to tell what I saw and what I felt. My work is about my childhood memories, and things that have been lost in the past: a tree in the courtyard, window patterns, scented flowers, drying racks. ...Jewellery
Jiang Xinlu 江芯露：艺术是一座表达的桥梁，我可以通过这座桥梁用各种各样的材料和方法去向人们去表达我的想法。在这一年的学习里，我通过我的作品讨论了不同的主题也实验了不同的想法。...Fine Art