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杨滢 时尚商务及推广 本预(0/0)

2021-06-02
5秒

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张曌文 时尚管理 硕预
吴智薇 时尚商务及推广 本预

时尚是一个轮回,我喜欢去发掘多变的风格从中找出时尚中的真谛。在我学习了时尚管理之后,我发现每一个品牌都有自己独特的运营模式。

报告《当季最流行的穿搭风格分析》我选择了流行了很久的oversize穿搭,当深入分析oversize的历史背景和这种风格的相关品牌时我发现它来自于1980年代的美国Brooks。它的诞生是在一个有着种族歧视、经济萧条的特殊时代下产生的。这让我对这种风格有了新的领悟,每个品牌有着自己的灵魂这也是我们学习借鉴的意义。

当商业学习不仅仅是传统意义上的商品,你会发现它一直生活在你身边。《值得分析的品牌》项目中,我立刻想到的就是川久保玲它的独特体现在每一个地方,作为一个设计师品牌它有着自己的传达理念,资金用来注重做设计而不是广泛营销的方式使它在所有服装品牌中独树一帜。当然,系统的分析也是重要的对于此报告进行了宏观经济、SWOT分析、竞争者、8P等......通过学习发现了作为普通消费者无法看到的东西。

Fashion is a cycle; I like to explore the changing style to find out the true meaning of fashion. After I studied fashion management, I found that every brand has its unique operation mode.

In the report Analysis of the Most Popular Wear Style of the Season, I chose Oversize, which has been popular for a long time. When I deeply analyzed the historical background of Oversize and related brands of this style, I found that it came from Brooks, an American company in the 1980s. It was born at a time of racial discrimination and economic depression. This gives me a new understanding of this style. Each brand has its soul, which is the significance of our learning and reference.

When business learning is not just a commodity in the traditional sense, you will find that it has been living with you. In the Brand worthy of analysis project, what immediately comes to my mind is Comme des Garcons, its uniqueness is reflected in every place. As a designer brand, it has its own communication concept. The way that funds are used to focus on design instead of extensive marketing makes it unique among all clothing brands. Of course, systematic analysis is also important for this report to carry out macroeconomic analysis, SWOT analysis, competitors, 8P, etc... Through learning, I discovered things those ordinary consumers could not see.

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    我每一个作品的发展总是可以让我成长和提升,不仅仅局限于技能的提升,更是认知思维的提升。...

    Jewellery
  • Bird 鸟 2012

    XU Ruiqing 徐瑞卿In my work I want to encourage the viewer to produce less waste, to be more environmentally aware and to protect wildlife....

    Moving Image
  • Green Bag 环保袋 2011

    Women born in the 80’s are today’s new generation of career women. But after having been busy at work all day, those women still need to do housework and care for their families. Therefore, I conducted research on the food market environment, consu...

    Product
  • X-Ray X光 2014

    Crystal 黄馨瑶 This series used X-ray film and resin as materials. The metal frame represents a seemingly perfect body when viewed from the outside; and the X-ray film represents the inside condition of the body and people could see the internal organs....

    Jewellery
  • 《Project Me》

    Yang Yufei 杨雨菲:对我而言,服装不仅仅是一个跟衣服有关的词语,现在也变成了一个人们用来自我表达和自我实现的重要媒介。我希望通过这三个系列的服装作品向人们展示一种人与人之间的...

    fashion design
  • Broken破碎之后

    Hong Yu洪雨 The inspiration of my work came from the incident of breaking the teapot which I treasured for the past 10 years. I want to capture the fear for unknown future misfortunes...

    Jewellery
  • Sound Wave

    张雅芸:我不愿意固定作品类型,它应该是纯粹地、真实地表达我当下的兴趣、情感和观点。...

    Jewellery
  • Magnetic Assemble Toy 磁力拼装玩具 2011

    Qiu Tian 秋天The wooden house toy is designed for children and adult users alike, in order to assemble building stuctures. The hidden built-in magnets enable the user to connect and link the single parts of the toy and any location. ...

    Product Design
  • Mend The Gap 修补差距 2013

    Xu LuoJun许罗君 My desire to investigate the boundaries between repulsion and attraction has led me to use woven textiles mending broken daily objects, and provide them with strong new life. Thus the series is entitled “Mend the Gap.”...

    Jewellery
  • Triangle 恐怖游轮 2013

    Zhu Aijing 朱艾婧 My work “City Builders” is a response to the topic ‘Spring Festival’. For this festival the majority of people in China return to their hometowns to be with their families. ...

    Visual Communication
  • Shanghai 城市-上海 2011

    Shanghai is a city full of immigrants and expatriates from all over the world.In this crowded city I have found many contradictions in between wealth and poverty, old and new, tradition and modern, etc. ...

    Visual Communication
  • Beauty of transient

    田梦菁使用冰与香皂制作这一系列来讨论人的行为与首饰的关系,比如当我看到手掌上融化的冰,顿时油然而生一丝快感,有一种真相大白后的如释重负。...

    Jewellery
  • City!City? 城市 2012

    CHEN Siyu 陈思宇 In my work I want to express the rapid development of society. Urban construction is developing faster and faster and as a consequence, people in the cities appear to be losing themselves....

    Moving Image
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    《奢侈品牌微信闭环生态营销策略》的研究目的是为了让服饰类奢侈品牌通过微信生态系统来了解顾客和有针对性的进行一些线上的推广和营销行为。...

    luxury brand management
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    Jiang Xinlu 江芯露:艺术是一座表达的桥梁,我可以通过这座桥梁用各种各样的材料和方法去向人们去表达我的想法。在这一年的学习里,我通过我的作品讨论了不同的主题也实验了不同的想法。...

    Fine Art
  • Gap

    Rachel刘蔚琪 I am really interested in the possibly generated relationship during the geometry, human and jewellery. I am also into designing some tiny deformation and fragmentary beauty on the jewellery, and make them become a highlight of it....

    Jewellery
  • Package Design for Return “回归”包装设计 2012

    MAO Zihan 毛紫涵 The series of packaging was designed in response to a series of brooches by jewellery designer Yang Qiuyu. Her work was inspired by her hometown of ‘HuZhou', which is famous for fish. She uses fish scales and resin to make brooches that can...

    Visual Communication
  • Tension躁动

    Chloe 陈舒雯 From my point of view, jewellery is not only a decoration which can represent personality. My jewellery collection expresses the special relationship about our body and even inside....

    Jewellery
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    获得伯明翰城市大学珠宝学院首饰设计和相关产品设计本科OFFER 和伦敦艺术大学预科OFFER...

    Jewelleryportfolio
  • Food waste 食物浪费 2014

    Amber 盛怡 My work is about food waste. Most people around me always waste food and I regret to see so much food being thrown away. I created a stop-motion animation targeting college students aged 18 to 24 years old, in order to campaign against food wast...

    Visual Communication
  • Inside out

    Mia李刘泓 In my opinion, jewellery is a wearable sculpture, so up to now I emphasize on structure and wearability about all the works....

    Jewellery
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    不经意间,我专注于珐琅技术,虽然其中总是千变万化,难以捉摸;但是或许这正是其魅力所在。...

    Jewellery
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    我做了市场调查、消费者和从业者的访问,想去了解:他们怎么看待现在的翡翠市场?怎么看待产品的设计和价值?从业者的悲观和消费者的热情产生了矛盾。...

    luxury jewellery management
  • Visual Angel 视角

    Dong Minyuan 董敏媛 I yearn to live, to observe and experience everything that nature has to offer. I love to feel life, the life that has happened, existed, that is happening existing, are all sources of my inspiration....

    Jewellery
  • Cat House

    MengLing王梦玲interior design decides the quality of people’s lives and the productivity of their work by the way of space arrangement. My works focus on the interaction between inhabitants and their living environment....

    Interior Design
  • Lane 巷子 2014

    Amanda 王竺伊 Tianzifang, a tourist attraction in Shanghai, left a deep impression on me. The red brick houses, colourful shops, unique windowsills, and the old style windows. ...

    Jewellery
  • Growing丛生

    Liang Zhixuan 梁芷瑄I used felt, fabric and metal to express emotions and relationships. The softness of felt and fabric, combined with the sharp edges of metals show the contrast and harmony, together with the abstract forms and shapes...

    Jewellery
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    因为首饰与人体存在密切的联系,我希望佩戴者能够像了解自己的朋友一样去试着了解它,熟悉它的每一个部分和结构,甚至去创造它,赋予它生命。...

    Jewellery
  • Tree House

    James郭子舟The inspiration of Tree House came from the idea how to build a unit of tree houses for tourists when I visited the Tai Lake Wetland of my hometown located in Jiang Su Province. ...

    Interior Design
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    Gu Xinying 顾欣颖:我的研究核心是去探索什么样的产品能更受到消费者的欢迎,并据此推测出未来的流行趋势。通过不断的学习与理解,我相信时尚产业应该更加关注用户的行为模式,用户审美...

    Fashion Management
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    在学习过程中,我尝试分析各个品牌的案例。基本包含两大类,一类是发现品牌在发展过程中的问题,并解决问题,另一类则是结合营销,销售,目标客户,传播,广告等等方面制定未来的发展战略。...

    fashion business & promotion
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    Jewelleryportfolio