The fashion business atmosphere is constantly changing, countless factors affect the analysis and collection of data and change the positioning and nature of business. I think it is meaningful to comb the existing materials in time and compare them.
In my first project, I studied Lululemon, one of the few brands that were able to survive the epidemic and continue to develop economically. What is its marketing in the epidemic? What are the reasons for its reverse economic rise? Combined with different data and some surveys of consumer groups, I analyzed their reasons.
In my second project, I try to understand the most modern Chinese style and dig out the points that are different and corresponding to the past. What room does it have for improvement? What is the Chinese market like under the guidance of the new national tide? After understanding and analyzing, I tried to use novel materials and a more fun way to do the innovation of national-style materials.
My third project is more like a case study of a brand. Through the fashion shows of the last two seasons, I cut into the current design concept and direction of the brand and predicted the future development direction of the market. After drawing the conclusion of narrow fashion, I tried to draw some clothing forecasts.
The essence of fashion management is to explore customer needs and grasp the trend dynamics and make society more fully understand and recognize the existing fashion market through marketing, sales strategy, and other links. I also made my project from these perspectives.
MAO Zihan 毛紫涵 The series of packaging was designed in response to a series of brooches by jewellery designer Yang Qiuyu. Her work was inspired by her hometown of ‘HuZhou', which is famous for fish. She uses fish scales and resin to make brooches that can...Visual Communication
Wang Zhecong 王哲聪My inspiration mainly comes from nature: astrological orders, botanical growing patterns, rock erosions and so on. These natural phenomena bring me an alternative point of view to the world around us, and I realized how amazingly d...Jewellery
Ann 夏洁 I designed an App for a shopping bag company . Trough Baggu App, the customers are able to order and design their own fashionable and environmental friendly bags at an affordable price....Visual Communication
Jane 王思瑾 The combination of bramble and mimosa the sensitive plant, symbolizes my past as a person who is overly sensitive and defensive.I experimented with different scales of the basic circle, repeating it over and over to create a three-dimensional scu...Jewellery
Zhu Tailong 朱泰龙 A single note isn’t interesting, but after creating and forming into chords and melodies, it becomes music. Similarly, one piece of metal may not be appealing nor beautiful, but after manipulation and combining several pieces toge...Jewellery
XU Wenting 徐雯婷 Every human being has fantasies. The fantasies from when one is little vary and change over time when one becomes an adult. If those fantasies do not find a way to enter reality, they transform into memories or keep developing in different ...Jewellery
Han Yifei 韩逸飞 I wish my work could be understood and appreciated by others, and to evoke empathy in some cases. ...Jewellery
Cheng Shenglin成圣临 I make jewellery inspired by both sea animals and human body. Through my work I wish to show the interdependent relationship between sea and human beings, and my yearning of returning to the source of life....Jewellery
XING Yiyin 邢译尹 I designed the packaging for the work of jewellery designer Zhang Qian. Her work is about her childhood memories of blowing bubbles....Visual Communication
Fiona 郭晓枫 I have always been fascinated by nature’s abstract existence, as large as the universe to miniscule scale as microorganisms. Based on true stories and events that happened around me, I created the jewellery collection ‘Variation’ that features c...Jewellery
LIN Weiwei 林薇薇Inspired by the disasters in Japan this year, I combined the legend of the Little Mermaid with the results of nuclear radiation. I think that maybe in the real world, mermaids are just fishes, being mutated by radiation. ...Visual Communication
Jenny黄嘉怡 I prefer the print work with single color and handicraft work. My first project is to make a poster for a famous brand, and I chose my favorite brand, CONVERSE....Visual Communication
Liu Xinxuan 刘心璇Three spaces were created under the concept of ‘slow’. They presented the motion of slowing down as well as the physical form of time. I used these principles to design my studio as the concept coincides with the way I work. ...Architecture
Lyu Xixi 吕茜茜：我收集了相关数据并且进行分类，通过这些数据来了解中国的网红经济。并且从研究中得出了这个关于主题的建议...luxury brand management
Wang Yidan 王奕丹：首饰是我感受世界的一种方式。当你身处极富张力的自然界中，有许多非常规的存在形态，而我喜欢从生物的视角出发捕捉这些自然形态的独特之处。...Jewellery
HE Xurui 何旭蕊 This project is a design for my name. The first word of my name is "xu" that means the rising of the sun. I want to record the dawn so that I took a series of pictures of the sunrise as my material. After that, I made another material which i...Visual Communication