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A visual identity for my own brand EG
The Tenon of Love

高佳琪Becca

Pre-BA Visual Communication

I prefer to use drawings and collages to create some simple patterns to express myself. In this work, to obtain a new visual effect, I decided to use three-dimensional way to present two-dimensional patterns. This time, I made the picture book for 2-4-year old children. Instead of text, I used paintings to express the whole story. I think the pop-up book is a form increasing the interaction between the writer and the readers. And it seems like a game; it makes the work more suitable for children to read.

After the investigation of the other picture books and stereo books, I chose cows, chameleons and zebras as three major animals of this series. The name of my project is HIDE because the three main images are hidden in the repeated patterns. I used two kinds of three-dimensional structures. One is superposition, which reveals the animals at the last page. In this way, readers will have fun. In addition, it makes the pattern more complex. The second structure is pulling out. In this way, the animals change their colors gradually, just like chameleon. That’s the reason I think chameleon should be presented in this way. In order to improve the effect of the exhibition, I decided to do this series in the print form again. Therefore, I used digital printing and laser engraving. I also introduced a series of related peripheral products, such as bookmarks, bags and postcards, etc. They are made for readers to collect and also easy to carry.

简单图形的排列组合是我比较倾向的创作方式,我希望延续这种创作方式与此同时有所突破,我尝试用三维的表现形式来呈现二维的图形,来获得一种新的视觉体验。立体书是一种很好的载体来呈现这一想法。在创作初期,我将作品的受众人群定位于低幼儿童,所以我摒弃了文字,转而用绘画来表达整个故事,而立体书又可以增加读者与作者间的互动,具有一定的游戏感,使这套作品更加适合儿童阅读。
作品《HIDE》是有关于动物如何用自身的花纹来隐藏自己。基于最初的想法,我搜集了大量绘本以及立体书资料来激发我的灵感。为了能更好的诠释“隐藏”,我选择了两种立体方式。叠加的方式,增添了书籍的趣味感,距离感,使简单的花纹有了些复杂性变化,抽拉的方式有浮现与神秘的感觉,通过这两种方式将读者带入我的故事情节中。同时,我推出了系列相关周边产品,如书签,布袋和明信片等,供读者收藏和携带。

 

 

  • Wounds of Lament 殇•殁

    Elle 邵陈佳婧 My work is about animal protection. Many people support, purchase and even worship animal products for their own vanity and personal interests, not knowing how much the animals have suffered through the process....

    Jewellery
  • Praying偈

    Pan Pan 潘盼I tried to create jewellery as a story or a poem. I traveled alone around China for 10 months to experience the essences of Chinese traditional culture such as architecture, crafts, and music, and finally realized that through traveling...

    Jewellery
  • My Name-Xu 我的名字-旭 201

    HE Xurui 何旭蕊 This project is a design for my name. The first word of my name is "xu" that means the rising of the sun. I want to record the dawn so that I took a series of pictures of the sunrise as my material. After that, I made another material which i...

    Visual Communication
  • 葛歆建筑设计作品集

    2015年8月在AIVA开始她的作品集课程。本科不是学艺术设计的她,经过为期三个月的学习,在建筑设计中展现出不凡的天赋。获得4所美国名校OFFER...

    portfolioArchitectural design
  • I Change, Therefore I Am 我变故

    WANG Yifei 王怡斐 For the project ‘I change, therefore I am’, I was looking for something that would actually change. The main inspiration for my thinking came from the human body, which is continuously changing, almost every second. ...

    Jewellery
  • Mold 霉 2012

    BAO Yangyi 鲍杨艺 I explore these natural forms by experimenting with different materials such as balloons, nail varnish and glass. I use glass to emulate laboratory equipment such as Petri dishes as they are originally used to cultivate bacteria and fungi....

    Jewellery
  • 余雨薇珠宝设计作品集

    2014年7月,雨薇同学来到了AIVA准备她的首饰设计作品集,通过3个月的学习她不仅掌握熟悉了大部分的金工技术,并将她的设计和想法通过实践打造成一件件成品,而且最终她的作品集成功获得了4所学校的offer。...

    Jewelleryportfolio
  • 它不会改变

    王东昊把一个房间放满了中国的政治标语。人们对这个空间给出了各种各样的答案。 但是对我而言,这些标语代表了“体制”,并时刻被它们包围。我们总有一种幻想,觉得高墙之外就会有自由。...

    Fine Art
  • Forest for Rest 森林-休息

    Chen Junhui 陈俊卉A piece of jewellery that manifests hope and desire, can also provide a getaway, an escape into your dreams. Jewellery is full of stories, fables, secrets and imagination....

    Jewellery
  • Cat House

    MengLing王梦玲interior design decides the quality of people’s lives and the productivity of their work by the way of space arrangement. My works focus on the interaction between inhabitants and their living environment....

    Interior Design
  • Shanghai 城市-上海 2011

    Shanghai is a city full of immigrants and expatriates from all over the world.In this crowded city I have found many contradictions in between wealth and poverty, old and new, tradition and modern, etc. ...

    Visual Communication
  • The Best Gift for Our Childhood

    XING Yiyin 邢译尹 I designed the packaging for the work of jewellery designer Zhang Qian. Her work is about her childhood memories of blowing bubbles....

    Visual Communication
  • Fantasy Memory 幻想的记忆

    XU Wenting 徐雯婷 Every human being has fantasies. The fantasies from when one is little vary and change over time when one becomes an adult. If those fantasies do not find a way to enter reality, they transform into memories or keep developing in different ...

    Jewellery
  • Sims 罪 2014

    Joyce 阮圆 Seven deadly sins represent corrupted emotions that grow from the heart, and I choose to use fractals and the human body to depict the abstract concepts of the seven sins....

    Jewellery
  • Xystas 2014

    Sedna 张知音 Jewellery brand, Xystas, focuses on specific customer groups, and uses independent design and precious metals as its core competence. We advocate nature and carefree lifestyles. ...

    Jewellery
  • Fusion

    Cora 程纯My jewellery work is about the changing process of people’s emotion such as, from strangers to friends, from lovers to domestic affection. ...

    Jewellery
  • Distance 距离

    Fang Hui 方卉 The inspiration of my work comes from my own experience. I infused my real feelings, stories, and emotions through different forms and materials in my jewellery, and wish to communicate them to viewers and wearers. ...

    Jewellery
  • Crossover cooperation business

    张颖雪的第一个项目是关于潮流界《跨界合作的商业模式研究》,将‘LV与Supreme’的跨界合作作为楔子,提出跨界合作的高话题度和普遍性。...

    Design Management
  • Decay of Space 时空衰变 201

    ZHANG Hangyuan张航媛 I try to convey the similarity between mold and social outcasts, such as drug addicts. The first reaction people tend to have to mold is to try to get rid of it, so when people see my work at first they might feel uncomfortable and want ...

    Jewellery
  • Motherhood母爱

    Han Yifei 韩逸飞 I wish my work could be understood and appreciated by others, and to evoke empathy in some cases. ...

    Jewellery
  • 李杨MA建筑设计作品集

    李杨同学是2014年7月在AIVA开始她的作品集课程的。本科不是学艺术设计的她,经过为期三个月的学习,在建筑设计中展现出不凡的天赋。...

    portfolioArchitectural design
  • Fill 弥

    Feng Yuchun 冯宇纯 ‘Body cultivation’ is an important concept in both philosophy and Chinese medicine. It promotes the balance of yin and yang through carefully planned diets, enhances not only the health of our inner body, but also glorifies our ...

    Jewellery
  • 发光的亚克力首饰

    高雪婷将荧光剂和树脂的混合物刷在亚克力表层,能使亚克力发出夜光。这次美中不足的是上色环节。倘若以后还有机会,我会尝试更多的上色方法并提升整个概念。...

    Jewellery
  • Weird Creatures

    Caroline田梦菁every tiny little thing can be a good resource for contemporary jewellery design. The concepts of my works come from life and serves for life, which also might become part of the audience’s body one day....

    Jewellery
  • Variation 变幻 2014

    Fiona 郭晓枫 I have always been fascinated by nature’s abstract existence, as large as the universe to miniscule scale as microorganisms. Based on true stories and events that happened around me, I created the jewellery collection ‘Variation’ that features c...

    Jewellery
  • Ink 墨 2012

    XU Honglu许红璐 My work comes from my interest in ink and water. I am inspired by traditional Chinese ink paintings because they are free and flowing in style. As well as ink my work is also influenced by Chinese pottery....

    Jewellery
  • Straw 草物 2012

    LAO Zheng 劳铮 What drives my creativity is my fascination with different materials. I am particularly interested in finding eco materials and recyclable materials. I believe that there are enough materials in the world to design things with and we do not ...

    Product Design
  • Yellow River 黄河 2011

    The piece ‘Yellow River’ is inspired by the Yellow River, which flows through my home-town Xuchang. Xuchang is a very old city and is full of old typical Chinese houses with tile-rooftops. ...

    Jewellery
  • Mouth and Nose 口和鼻 2013

    Xu Runping徐润平 There are different ways bacteria and illness can be transmitted, I chose to use food and mouth, pollen and nose to show how closely our body is exposed to them in everyday life....

    Jewellery
  • Unconsciously & Mr. Happy

    董褘霖:对我来说,首饰可以是一个传递快乐的途径,我享受创造与制作它的过程。由这个信念而起,我制作了23个微型胸针让佩戴者会心一笑。...

    Jewellery
  • Bye doubt 怀疑再见 2013

    Xie Yi谢意 I am making an iPhone app for ‘OCD’ sufferers. The app is for people with compulsive behaviors such as repeating and checking. I hope that my app will reduce these behaviors and the anxiety that they induce....

    Visual Communication
  • Fold 折·哲 2014

    Coco 陈盼盼 My design inspiration comes from the art of origami – paper folding. In search of a new way to create DIY products, I alter people’s understanding of traditional mass production, and replace it with an intimate hands-on experience....

    Product Design