ONSHOW-AIVA毕业生作品展 AIVA SUMMER SHOW - 今日之需Daily bread作品展


Personal VI(0/0)



Inside out
A visual identity for my own brand EG


Pe-BA Visual Communication

Brand 品牌 在这个研究系列中,我探索了品牌标示所具含的意义以及所涉及的影晌。英国卫报的经典的排版启发了我很多,通过对两个品牌的结合也同时让我加深了对这两个品牌的认知。移步观景的观览顺序是我这份报纸想给大家带来的惊喜。品牌艺术家赋予每一个产品的灵魂理念,是每个品牌独一无二的身份标示。大众对于身份标示的接受程度和传播涉及,是支撑品牌的重要因素。

In this series of studies, I have explored the meaning and impact of brand identity. The Guardian's classic layout inspired me a lot, and the combination of two brands also allowed me to understand these two brands much deeper. The sequence of viewing shops is the surprise that I want to bring you. The artist gives every product the soul concept, which is the unique identity of each brand. However, acceptability of the public and dissemination of the identity are the important factors to support the brand.

Personal VI 品牌的研究认识,成为了我开创个人品牌的启发灵感和基础素养。作为一个轻食品牌,希望能给消 费者留下一个安逸的品牌形象,于是在对于品牌的LOGO设计上,ROSE QUARTZ和SERENITY是 经过筛选后所确定下来的颜色。小时候对于拧攘的昧觉体验,成为了一个多年的口昧爱好。自然是 TOOCH所追求的唯一目标,周身的系列产品也愿传播轻量环保的理念。

Personal VI
The study of brand becomes the inspiration and the basic literacy for me to create a personal brand. As for a light-food brand, I hope to give consumers a comfortable brand image. During the stage of the designing of the brand logo, quartz rose and serenity are two identified colors after comparing. After having lemons when I was a child, they have become my favourites for many years. Nature is the only goal of the pursuit of TOOCH, all series products also spread light environmental protection concept.


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