ONSHOW-AIVA毕业生作品展 AIVA SUMMER SHOW - 今日之需Daily bread作品展


刘春晨 设计管理 硕预(0/0)



梁超 奢侈品珠宝管理 硕预
刘晓霏 首饰设计 本预

I did three projects in total, which are <The research of Hanfu industry in the Chinese market>, <Urban Autism> and <Constant and changeable ballet shoes>. <The research of Hanfu industry in Chinese market> is my main project in the first term, while <The research of the business value of vlog in jewelry industry in China> is my main project in the second term. 

I combined the quantitative analysis method and the qualitative analysis method in my study. In the study of <Constant and changeable ballet shoes> and <Urban Autism>, I mainly focused on the qualitative analysis method, while in the study of <The research of Hanfu industry in Chinese market>, I mainly used the quantitative analysis method. The reason why I chose to study <The research of Hanfu industry in Chinese market> is that Hanfu is really popular in recent years. Meanwhile, Ziqi Li’s YouTube vlog has also brought Hanfu to the hottest topic in the world in 2019. 

In the project <The research of the business value of vlog in jewellery industry in China>, I only used the qualitative analytical method, because I thought the qualitative analytical method suits more for this program through my previous study and practice in last semester. Moreover, the jewellery is a kind of pricy product, which cannot be earned by everyone for the target market in China. The novel coronavirus caused people to stay at home, which also changed the way of people’s consumption and affected the operation of lots of physical store. Therefore, I chose to do this research to find a solution for this situation.


我一共做了3个课题,分别是<The research of Hanfu industry in the Chinese market>,<Urban Autism> and <Constant and changeable ballet shoes>。<The research of Hanfu industry in Chinese market>是我上个学期的主要的课题,而我下个学期的主要课题是<The research of the business value of vlog in jewelry industry in China>。

在我的研究中,我主要采用定性分析与定量分析灵活结合的方式。在<Urban Autism> 和<Constant and changeable ballet shoes>的研究中,我主要采取了定性的研究方式。而在 <The research of Hanfu industry in Chinese market> 的研究中,我主要采取了定量的研究方式。我选择<The research of Hanfu industry in Chinese market>作为上学期的主要研究项目主要是因为汉服是近年来很火热的一个话题。同时,在2019年,李子七的视频又重新把汉服带成了全世界最火的话题。

在<The research of the business value of vlog in jewelry industry in China>的研究中,我只采用了定性的分析方式,因为通过了上学期的学习和实践,我认为这个项目更适合只用定性的分析方式。因为珠宝属于价格较高的产品,并不是每个中国市场上的人都是目标群体。新冠病毒导致大家都不能出门,这改变了很多人的消费方式,也影响了很多实体店的经营。所以想选择这个主题来做研究看看是否能够有解决办法。


  • 马韫祺 首饰设计 本预


  • 缪舒凡 服装设计 本预


    fashion design
  • 《The library》


    Interior Design
  • 《Surreal but Real》《Satellite Collection》


    Graphic design
  • Green Bag 环保袋 2011

    Women born in the 80’s are today’s new generation of career women. But after having been busy at work all day, those women still need to do housework and care for their families. Therefore, I conducted research on the food market environment, consu...

  • 杨欣沂 服装设计 本科预科


    fashion design
  • Vintage 摩登时光 2014

    Joanna 毛斯琪My work is about old memories. Duolun Road is a historical road located in Shanghai, and provided me with many inspirations. I combined copper pieces and old books to make my work and brought people back to the good old days....

  • HIDE

    Becca高佳琪to obtain a new visual effect, I decided to use three-dimensional way to present two-dimensional patterns. This time, I made the picture book for 2-4-year old children. ...

    Visual Communication
  • 沈姝含 插画设计 本科预科


  • 廖文清 首饰设计 作品集


  • Variation 变幻 2014

    Fiona 郭晓枫 I have always been fascinated by nature’s abstract existence, as large as the universe to miniscule scale as microorganisms. Based on true stories and events that happened around me, I created the jewellery collection ‘Variation’ that features c...

  • 滕泰 首饰设计 硕预


  • 《Pearl Grain》《Billboard-Advertising》《Billboard-Trafficsigns》


  • 皮婧淇 首饰设计 本预


  • 潘以扬 首饰设计 本预


  • Inside out

    Joanna徐诗佳 I use black which is my favourite colour as the main colour of most of my works. The topics and the concepts of my projects are quite different. ...

  • 邢河 MA Fine Art 作品集


    Fine Art
  • 裴荻泱 奢侈品品牌管理 硕预


    luxury brand management
  • Yellow River 黄河 2011

    The piece ‘Yellow River’ is inspired by the Yellow River, which flows through my home-town Xuchang. Xuchang is a very old city and is full of old typical Chinese houses with tile-rooftops. ...

  • I am Saury 秋刀鱼不是故意的 2011

    LIN Weiwei 林薇薇Inspired by the disasters in Japan this year, I combined the legend of the Little Mermaid with the results of nuclear radiation. I think that maybe in the real world, mermaids are just fishes, being mutated by radiation. ...

    Visual Communication
  • 刘子湉 首饰设计 本科预科


  • Magnetic Assemble Toy 磁力拼装玩具 2011

    Qiu Tian 秋天The wooden house toy is designed for children and adult users alike, in order to assemble building stuctures. The hidden built-in magnets enable the user to connect and link the single parts of the toy and any location. ...

    Product Design
  • 潘琳烨 首饰设计 本预


  • Cloud Light 云 2013

    Ding Yue 丁悦 I have been exploring rice paper in combination with other organic materials to create eco-friendly products such as lamps and fans....

    Product Design
  • KURIA Studio清-空间

    Liu Xinxuan 刘心璇Three spaces were created under the concept of ‘slow’. They presented the motion of slowing down as well as the physical form of time. I used these principles to design my studio as the concept coincides with the way I work. ...

  • Eyes Under the Sea 深海之瞳 2013

    Cheng Shenglin成圣临 I make jewellery inspired by both sea animals and human body. Through my work I wish to show the interdependent relationship between sea and human beings, and my yearning of returning to the source of life....

  • 孙诗茹 首饰设计 本预


  • 《Peep》《Shy Sex》《Silence》《Trans》

    Jiang Xinlu 江芯露:艺术是一座表达的桥梁,我可以通过这座桥梁用各种各样的材料和方法去向人们去表达我的想法。在这一年的学习里,我通过我的作品讨论了不同的主题也实验了不同的想法。...

    Fine Art
  • My Name-Xu 我的名字-旭 2010

    HE Xurui 何旭蕊 This project is a design for my name. The first word of my name is "xu" that means the rising of the sun. I want to record the dawn so that I took a series of pictures of the sunrise as my material. After that, I made another material which i...

    Visual Communication
  • Sound Wave


  • 关新宇 动画设计 本科预科


  • 刘晓霏 首饰设计 本预