《奢侈品牌微信闭环生态营销策略》的研究目的是为了让服饰类奢侈品牌通过微信生态系统来了解顾客和有针对性的进行一些线上的推广和营销行为。我将在论文中对于目前服饰奢侈品牌的线上销售战略和未来的线上售卖市场的走向提出意见与建议。
她在此研究中通过大量的二手资料调查和用户访谈,再结合市场专家的意见,最终得出目前大多数的服饰奢侈品牌并没有表现出清晰的目标年龄层客户和年龄层顾客的对口市场。大部分的策略还没有去挖掘服饰品牌真正需要的内容。针对性的调研能够抓住以前的线下顾客和潜在的线上顾客,并用来服务于主营服饰类的奢侈品牌公司。
Her research purpose of the <WeChat closed-loop Ecological Marketing Strategy of luxury brands> is to let luxury brands understand customers through WeChat ecosystem and carry out some online promotion and marketing behaviors. I will give comments and suggestions for the current online strategy of the luxury brands and the future online market trend in my paper.
Through a large number of second-hand data survey and user interviews, combined with the opinions of market experts, she finally concluded that most of the luxury clothing brands does not show a clear target age customers and age customers of the corresponding market. Most of the strategies haven't explored what the clothing brand really needs. Targeted research can seize the previous offline customers and potential online customers to serve the main clothing category of luxury brand companies.
在我看来,服装是对外界展示你自己的一个桥梁,那些素未谋面的人可能会通过服装去关注你,对你有初步的了解。我热爱服装,我认为好的衣服是能将你变的更完美的工具,同时服装会赋予你自信。...
fashion designIn my opinion, there are too many high-rise buildings in Shanghai. Sometimes, I get the impression that the number of skyscrapers has exceeded the level of public tolerance. In some cases, those buildings can be a real threat to city living, since they ca...
Visual CommunicationLeaky 陈力祺 “One could have many pets in a lifetime, but a pet may only have one owner.” Through my video I wish to bring public attention and awareness to the issues of stray animals, in order to initiate discussion, movement and action on how to protect t...
Visual CommunicationXu LuoJun许罗君 My desire to investigate the boundaries between repulsion and attraction has led me to use woven textiles mending broken daily objects, and provide them with strong new life. Thus the series is entitled “Mend the Gap.”...
JewelleryZhang Beibei 张贝贝:我认为现在对我来说是一个好的机会去用我自己的管理能力经营一个属于自己的企业。...
luxury jewellery management我一直以来对绘画都有极大的兴趣,所以我一直希望去尝试不同的绘画媒介来创作一些不一样的作品,或者把它们结合在一起从而孕育出一些独特的东西。...
Visual CommunicationTracy 刘轩羽 I designed a space which can be used as an unplugged amplifier. It also provides a comfortable and private environment for the performers. ...
Interior Design她认为首饰是佩戴者身份和归属的语言象征。 她注重艺术中的民主性。 她致力于观众参与探索的艺术形式,使首饰在设计中更具功能意义。 她的作品也可以是有互动性的工具。 ...
Jewellery王昱轲把每个硬币处理成不同的样貌来表达这个理念。同时,它的背后被做成了手机防滑指环的样子。通过展现随身携带性的方式,它能给佩戴者起到警示作用。...
Jewellery运用不同的颜色和形状来区分公共区域和隐私区域,而隐私线的形状是根据人进入空间的视线范围的改变来设计的。提醒女士在进入该不太隐私区域的时候需要注意举止。...
Interior DesignZhu Aijing 朱艾婧 My work “City Builders” is a response to the topic ‘Spring Festival’. For this festival the majority of people in China return to their hometowns to be with their families. ...
Visual CommunicationXU Wenting 徐雯婷 Every human being has fantasies. The fantasies from when one is little vary and change over time when one becomes an adult. If those fantasies do not find a way to enter reality, they transform into memories or keep developing in different ...
Jewellery在我的研究中,我主要采用定性分析与定量分析灵活结合的方式。...
Design Management2015年8月在AIVA开始她的作品集课程。本科不是学艺术设计的她,经过为期三个月的学习,在建筑设计中展现出不凡的天赋。获得4所美国名校OFFER...
portfolioArchitectural design卞雨田执着于观察生活中所发生的人,自然与艺术的碰撞,每一次对周围生活的观察与探索都让她有了新的视角。...
fashion designHong Yu洪雨 The inspiration of my work came from the incident of breaking the teapot which I treasured for the past 10 years. I want to capture the fear for unknown future misfortunes...
Jewellery我喜欢用自然界的一些自然现象和身边的事物作为创作灵感。...
JewelleryTANG Xiyang 唐希阳The series entitled "Burnish" is inspired by a Japanese movie called ‘Whisper of the Heart’. Like the girl in the movie, I think people are all like rough stones with inner talents that have not yet been explored....
Jewellery视觉传达对于陈亭羽来说,意义并不复杂。她并不擅长用文字表达自己,相对而言视觉传达就重要了许多。她希望通过视觉传达来告诉人们自己心里想说的话。...
Visual CommunicationHE Xurui 何旭蕊 This project is a design for my name. The first word of my name is "xu" that means the rising of the sun. I want to record the dawn so that I took a series of pictures of the sunrise as my material. After that, I made another material which i...
Visual CommunicationLiu Yu 刘瑜:当你不自觉将我们的身体带入到我的作品中时,你可能会发出疑问 – 到底是我们装饰了首饰还是首饰装饰了我们?...
Jewellery我喜欢观察日常生活中的小事,并且每当我看到、听到、触摸到一件物品我都会思考它们所具有的更广阔的意义。...
Jewellery我认为插画是一种用来表达自己态度和看法的媒介,富有想象力和创造力,可以将简单枯燥的事物用自己有趣的想法表现出来。...
Illustration董芷苓认为首饰设计是将记忆与感受具象化的过程。首饰不仅仅是装饰物还是记录我情感历程的工具,它像相册一样让人值得珍惜。 ...
JewelleryBAO Yangyi 鲍杨艺 I explore these natural forms by experimenting with different materials such as balloons, nail varnish and glass. I use glass to emulate laboratory equipment such as Petri dishes as they are originally used to cultivate bacteria and fungi....
JewelleryXU Ruiqing 徐瑞卿In my work I want to encourage the viewer to produce less waste, to be more environmentally aware and to protect wildlife....
Moving Image获得加州艺术学院和萨凡纳艺术设计学院服装设计OFFER...
portfoliofashion desigWu Jiaying 吴佳颖:建筑之所以对我意义非法,是因为在我开始我的旅程之前,你可以用日语单词“OTAKU”来描述我的个性(这是对那些有强迫性兴趣并且总是关闭公共社交的人的贬低)。然而建...
Architecture她认为首饰是比文字,插画更高阶的输出观点的媒介。由于首饰是三维甚至四维的,并且它与人体紧密联系,所以首饰能传递更切身的体会和更深层次的思考。...
Jewellery我常关心身边的一些社会问题以及其带来的影响,尤其是现代生活中消费主义这一话题。...
JewelleryJI Yanyu 季彦妤In the Rococo period, the corset made up an essential part in women’s fashion. Women liked to wear corsets in order to shape their bodies. ...
JewelleryChen Xiaoyi 陈小艺 Jewellery is my faith. It not only carries our emotions, thoughts, experiences and memories, but also gives us power, courage and confidence. It could even be a hiding ‘place’, or a companion to rely on. ...
Jewellery