Xystas 2014(0/0)
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Sedna 张知音
Jewellery brand, Xystas, focuses on specific customer groups, and uses independent design and precious metals as its core competence. We advocate nature and carefree lifestyles. Our products are exquisite, unique and meaningful, and are suitable for the customers with a clear identity. We adopt the most widely used platform Microblog to promote our products, with the support of Wechat to attract our core customers and Taobao to complete orders.
Target customers are located by analysis of tribal styles and existing brands that celebrates American Indian styles. We listens to our customers’ needs in order to design our jewellery. The inspiration comes from the religious masks of the Inuit, and their worshipping and dependence of sharks.
Xystas是一个专注于特定消费人群的品牌，以自主设计为核心的贵金属品牌，我们崇尚大自然，推崇自由的生活状态。我们的产品做工精致，风格独特，意义深刻，适合个性鲜明的消费者。我们使用目前使用人数最多，信息传输最广的微博平台推广品牌文化，配合使用微信抓住核心客户群，以及淘宝完成订单。
这套产品是通过对部落风的分析，以及现有的印第安风格的品牌分析。找到特定的消费者，并遵从消费者的喜好而做的首饰。灵感来自于因纽特人的宗教面具，以及他们对鲨鱼的崇拜与依赖之情。
